Starting tomorrow, residents of Halton Region will start to receive their 2014 Waste Management Guide & Collection Calendar.
Did you know, the calendar takes about six months to produce? Plus, there are four different versions of the calendar — one for each of the Local Municipalities: Burlington, Halton Hills, Milton and Oakville. Combined, that’s over 130 pages that need to be written, edited, designed, and proofed!
Halton Region’s Waste Management Services’ program planning team writes the initial text. It receives input from Waste Management Services’ collections and landfill teams, as well as Access Halton and Policy Integration & Communications.
Once approved, Halton’s Creative Services team incorporates the text into the design of the calendar pages. A lot of effort is made to ensure the calendar is easily readable and aesthetically pleasing. Recently, Halton Region’s visual identity underwent a refresh, so you’ll see a new font and design principles incorporated into your calendar.
Once finalized, the finished calendar is electronically sent to the printer for proofs, approval, and finally production. It takes 40 continuous hours to print all four calendars, plus an additional 30 hours for bindery and transportation!
The calendars are printed over the Christmas holidays. You’ll recall a major ice storm hit southern Ontario in late December 2013. The ice storm played havoc to the power of our printer, The Lowe-Martin Group, also making staff levels a challenge. Luckily, the printer was able to use their sister facility in Ottawa to keep your calendar on schedule.
For 2014, a total of 168,500 calendars were printed. The vast majority are delivered as unaddressed admail by Canada Post. If you have a “no junk mail” notice on your mail box, unfortunately, you won’t receive a calendar. Some parts of rural Halton Hills and rural Milton receive their calendar as addressed admail. The remaining calendars are distributed to new subdivisions.
The calendars are printed on FSC certified paper that contains 100% post consumer fibre (that means it’s been recycled from papers collected in municipal Blue Box programs). The Lowe-Martin Group, is Carbon-Zero Certified and is powered by Bullfrog Power. Through Environment Canada’s EcoLogo program, their printing process is certified under Environmental Choice Program for Lithographic Printing Services. In 2013, Lowe-Martin won the Gold Award for Most Environmentally Friendly Printer in Canada.
Please give your new Waste Management Guide & Collection Calendar a read. That way you’ll know all about acceptable materials, proper set-out and other collection requirements.