Traditionally, Blue Box recycling programs in Ontario have varied from municipality to municipality. That’s now starting to change, with many municipalities accepting the same sort of materials, especially when it comes to rigid plastic packaging.
Representing nearly 7 million people, Ontario’s “golden horseshoe” municipalities — Durham, Halton, Hamilton, Niagara, Peel, Toronto and York — have launched a joint communications campaign called “Recycle More” to encourage all residents to recycle even more rigid plastic packaging.
Supported by industry partners Stewardship Ontario and Continuous Improvement Fund, “Recycle More” includes print ads in local and national newspapers, radio ads, billboards, in-store advertising, and online advertising.
“Plastic containers are an ever-growing and changing part of our waste stream,” stated Mike Birett of the Continuous Improvement Fund (CIF). “Municipalities across Ontario have been working together and with the CIF for over five years to find ways to recycle these packaging materials. It’s really exciting to be a part of this joint effort to deliver a consistent and simple “recycle more” message to residents.”
“It may seem like a small detail — working with other cities and regions to promote recycling, but I think we’ll see a huge impact because of the consistent message,” said Dennis Guy of the City of Hamilton. “Residents who work and play throughout the GTA will see the same message wherever they go.”
“Municipalities provide exceptional Blue Box recycling services to residents in Ontario, and residents across the province look to their municipality for information about acceptable Blue Box materials,” explained John Watson of Halton Region. “This campaign enables municipalities to encourage even more residents to recycle, while demonstrating the important role municipalities play in leading Ontario’s waste diversion programs.”
“We are very pleased to work with so many municipalities in the pursuit of collecting more recyclables and keeping them out of landfill,” said Sherry Arcaro of Stewardship Ontario. “While the development of the campaign has had its challenging moments, our shared vision of increasing recycling participation, ensured we created a campaign that will hopefully result in more acceptable items finding their way into the Blue Box.”
So wherever you live, work or play, remember to recycle more plastic packaging. Your efforts really make a difference!
Please let us know if you’ve seen any of the “Recycle More” print ads, online ads, in-store ads or billboards, or whether you’ve heard this ad on the radio: