November 25, 2011 is Buy Nothing Day (BND) in North America.
What is BND you may ask? BND was created in Vancouver in 1992 by Ted Dave, a social critic and media activist, as a time for all of us to put a pause on consumer spending. BND has since been adopted by Adbusters and has grown into an international event. Ted Dave designed BND to remind the consumer and the retailer of the buying public’s true power.
Many actions, whether large or small, have taken place on BND such as performances, videos, workshops, symposiums, street parties, barter exchanges and food donations. Over the years, these actions have been recorded in 29 countries.
As Canadians we are part of the 20% of the world’s population that consumes over 80% of the world’s resources. Over-consumption is a huge factor in that figure. Some may think that BND is only recognized by radicals and extremists. I’d like to think of it as a day we could recognize to make us more conscious of our everyday purchasing practices.
Imagine if everyone made a conscious decision to scale back his or her purchases, even by a small amount, what a huge impact that could make. I’ve thought about it and I’m throwing down the gauntlet.
I’ve challenged the HaltonRecycles team to “participate by not participating” and commit to BND on November 25, 2011. This means no buying coffee, gas, gum, or having your partner buy you dinner, groceries or those boots you’ve had your eye on. Check out the “comment” section next week to find out if it easier than they thought. Harder? Did they cave?
Are you up for the challenge? Let us know if you are and what your day is like without buying (or having someone buy for you) one single thing!